Last modified: January 2026
Introduction
Apperfun Ltd. (“Apperfun”, “we”, “our” or “us”) develops and operates mobile social applications (“Apps”). We also operate the website https://apperfun.com/, its subdomains, and related features (“Website,” collectively with the Apps referred to as the “Services”).
We are dedicated to protecting your privacy rights and making our practices regarding your Personal Data (as defined below) more transparent and fairer. This Privacy Policy (“Policy”) explains how we collect, use, store, and disclose your Personal Data and your rights regarding it. The Policy applies whenever you visit our Website, use our Apps, or otherwise interact with the Services.
Specifically, this Policy describes ––
- What types of Personal Data we collect?
- Tracking Technologies
- Why we process your Personal Data?
- With whom we share your Personal Data?
- Marketing and advertising
- Your rights
- Transfer of Personal Data
- How we protect your Personal Data?
- Minors
- Retention
- Updates to this Policy
- Controlling version
- Data Protection Officer
- Contact us
We strongly urge you to read this Policy and make sure that you fully understand and agree to it. If you do not agree to this Policy, please discontinue and avoid using our Services. You have the right to cease using our Services, pursuant to this Policy, at any time.
You are not legally required to provide us with any Personal Data, but without it we will not be able to provide you with the full range or with the best experience of using our Services.
This Policy is integrated into and forms part of the Apperfun Terms of Service which are currently available here.
1. What types of Personal Data we collect?
We collect Personal Data about you, meaning any information which potentially allows your identification with reasonable means (for example, email address or name, collectively “Personal Data”). This section sets out the types of Personal Data we collect and process about you.
1.1. Account Information.
If you choose to register an account with our Services, we collect your full name, email address, username, phone number and birthdate, as well as voluntary information, such as your profile picture. If you choose to log in, access or otherwise connect to the Services through a social networking service (such as Facebook), we may collect your user ID or username associated with that social networking service, as well as any information you make public using that social networking service or that the social networking service allows us to access. We may also require that you provide us with certain information to verify your identity such as a governmental-issued ID, source of funds etc.
1.2. Payment Information.
When you decide to make purchases in our Apps, you will be required to provide us with your billing information (e.g., name, credit card details, billing address). The information you will need to submit depends on which billing method you choose. In addition, our payment providers may share additional Personal Data with us for processing transactions.
1.3. Technical Information.
When you use our Services, we collect technical information about your device and your interaction with our Services. Such information may include: (i) device and other unique identifiers; (ii) geolocation; (iii) device and operating system type and version etc.
1.4. Usage Information.
When using our Services we collect information about your usage, including but not limited to: (i) in-app purchases; (ii) gameplay recording and data; (iii) usage statistics etc.
1.5. Communication Information.
When you send us an email or contact us the Services’ support, we collect the Personal Data you provide us. This may include your name, email address and any other information you choose to provide.
2. Tracking Technologies
When you visit or access our Services, we use cookies, pixels, beacons, local storage and similar technologies (“Tracking Technologies”). These allow us to automatically collect information about you, your device, and your online behavior, in order to enhance your navigation in our Services, improve our Services performance, perform analytics, customize your experience, and offer you, for example, tailored content and advertisements that better correspond with your interests.
2.1. What types of Tracking Technologies do we use?
When you use or access our Services, we use the following categories of Tracking Technologies:
- Strictly Necessary Tracking Technologies – These Tracking Technologies are automatically placed on your computer or device when you access our Services or take certain actions on our Apps or Websites. These Tracking Technologies are essential to enable you to navigate around and use the features of our Services. We do not need to obtain your consent in order to use these Tracking Technologies.
- Tracking and Advertising Tracking Technologies – These Tracking Technologies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.
- Functionality Tracking Technologies – These Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features.
- Performance Tracking Technologies – These Tracking Technologies collect information about your online activity (for example, the duration of your visit on our Services), including behavioural data and content engagement metrics.
2.2. How and by whom Tracking Technologies are stored on your device?
We store Tracking Technologies on your device when you visit or access our Services (for example, when you are visiting our Website) – these are called “First Party Tracking Technologies”. In addition, Tracking Technologies are stored by third parties (for example, our analytics service providers, business partners, and advertisers), who run content on our Services – these are called “Third Party Tracking Technologies”.
2.3. Managing Tracking Technologies
There are various ways in which you can manage and control your Tracking Technologies settings. You can change your preferences using our cookie settings tool (available in jurisdictions where required by law). Other methods of managing your Tracking Technology preferences include: changing your browser settings to send a “Do-Not-Track” signal.
14. Contact Us
If you have any further questions, please contact us by email at: